SSL encrypts data transmitted over the Internet every second. Implementing an SSL certificate is perhaps one of the easiest yet most undervalued website enhancements you can do. This additional security step can assist both basic and e-commerce websites and for mainstream media sites.

As a result of SSL encryption, the personal information of website visitors is protected. Online transactions would be vulnerable to unauthorized parties if SSL wasn’t in place. It’s possible that these third parties will resell your personal information on the dark web for profit. Messages containing confidential information will be rendered illegible if they are intercepted by hackers. Browsers will use visual signals like the lock icon, the seal of trust, and/or a green bar in order to create confidence between your website and its users when the connection is safe and secure.